97RenrenZuorenrenleANostalgicJourneyThroughEarlyIn
来源:证券时报网作者:王志郁2026-02-18 20:11:35
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Sure,hereisasoftarticleon"TheOriginandBackgroundof'97RenrenZuorenrenle'"asrequested.

Theyear1997markedapivotalmomentinChina'sdigitalhistory.Theinternet,stillanascentandsomewhatmysteriousentityformost,wasbeginningtoweaveitswayintothefabricofdailylife,particularlyamongtheburgeoningyouthpopulation.Itwasinthisenvironmentofburgeoningdigitalexplorationthatthephrase"97RenrenZuorenrenle"(97人人做人人乐)emerged,becominganunofficialanthemforagenerationdiscoveringthejoysandpossibilitiesofonlineinteraction.

Theliteraltranslationof"97RenrenZuorenrenle"is"97everyonedoes,everyonehappy."Atitscore,itencapsulatedthespiritofearlyinternetuseinChina.Thiswasatimebeforesophisticatedsocialmediaplatforms,beforehigh-speedinternetwasubiquitous,andwhenaccessingtheonlineworldofteninvolveddial-upmodemsandasenseofpioneeringadventure.Theinternetwasanovelspace,afrontierwhereindividualscouldconnect,share,andexpressthemselvesinwaysthatwerepreviouslyunimaginable.

The"97"inthephraseisnotarbitrary;itdirectlypointstotheyear1997,atimewhenChina'sinternetuserbasewasrapidlyexpanding.TheChinaInternetNetworkInformationCenter(CNNIC)reportedthatbytheendof1997,Chinahadapproximately620,000internetusers,asignificantleapfrompreviousyears.Thisgrowthwasfueledbyincreasingavailabilityofpersonalcomputers,theestablishmentofinternetcafes,andagrowingcuriosityaboutthisnewglobalnetwork.Formanyyoungpeople,theinternetwasagatewaytoaworldofinformation,entertainment,and,mostimportantly,socialconnection.

The"RenrenZuorenrenle"partspeakstothecommunalandparticipatorynatureoftheseearlyonlineexperiences.Intheabsenceofcuratedcontentandalgorithmicfeeds,usersactivelyshapedtheonlinelandscape.BulletinBoardSystems(BBS),onlineforums,andearlychatroomsweretheprimarydigitalgatheringplaces.Theseplatformsfosteredasenseofcommunitywhereindividualscoulddiscusssharedinterests,seekadvice,sharetheircreations,andsimplyengageincasualconversation.Thephrasereflectsthissentimentofcollectiveparticipation–everyonewasdoingsomethingonline,andindoingso,everyonewasfindingtheirownformofhappinessorsatisfaction.

The"doing"in"RenrenZuorenrenle"wasincrediblydiverse.Itcouldrefertothesimpleactofbrowsingwebsitesanddiscoveringnewinformation,thethrillofengaginginreal-timechatwithnewfoundfriends,thesatisfactionofpostingamessageonaBBSandreceivingreplies,oreventhecreativeactofwritingapersonalblogorsharingapieceofdigitalart.The"happiness"wasequallyvaried.Itmighthavebeentheintellectualstimulationofalivelydebate,theemotionalsupportfoundinonlinecommunities,thesheerfunofdiscoveringnewgamesormusic,orthesenseofbelongingthatcamefrombeingpartofavirtualgroup.

Thisphrasealsoimplicitlycarriesasenseofinnocenceandoptimism.Theearlyinternetwasperceivedbymanyasarelativelyuncommercializedanduncorruptedspace.Itwasaplaygroundforexplorationandself-discovery,freefromthepervasiveadvertisingandcomplexsocialdynamicsthatwouldlaterdefinemainstreamonlineplatforms."RenrenZuorenrenle"capturedthisunadulteratedjoyofdiscoveryandconnection,afeelingthatthedigitalworldwasaplacewhereeveryonecouldcontributeandeveryonecouldfindsomethingtoenjoy.

Moreover,thephraseitselfhasacatchy,rhythmicqualitythatmadeiteasilymemorableandshareable.Itssimplestructureandpositivemessagecontributedtoitswidespreadadoptionamonginternetusers.Itbecameashorthand,acollectiveexpressionoftheprevailingmoodandexperienceofbeingonlineinChinaduringthatera.Itwasatestamenttothehumandesireforconnectionandbelonging,amplifiedbytherevolutionarycapabilitiesoftheinternet.Theemergenceof"97RenrenZuorenrenle"wasn'taplannedmarketingcampaign;itwasagrassrootsphenomenon,anorganicexpressionofagenerationembracinganewtechnologicalparadigmandfindingjoyinitssharedexperience.Itwas,inessence,thesoundofChina’searlyinternetusersfindingtheircollectivevoiceandtheircollectivefun.

Theenduringappealof"97RenrenZuorenrenle"liesnotjustinitshistoricalcontextbutalsoinitsreflectionofdeeperhumandesiresandtheevolutionofdigitalculture.AsChina'sinternetlandscaperapidlytransformed,movingfromdial-upto